Guangzhou Cultural Industry Fair opens

Digital empowers new cultural tourism, and industries gather in the Greater Bay Area. From March 9 to 11, 2023, the Guangzhou Cultural Industry Fair will be held in Area D of the Canton Fair Complex, with a total exhibition area of ​​over 50,000 square meters. More than 1,000 companies from Beijing, Shanghai, Hangzhou, Shenzhen and other places will participate.
This Cultural Industry Fair is hosted by the Guangzhou Municipal People's Government, undertaken by the Propaganda Department of the Guangzhou Municipal Party Committee and the Municipal Bureau of Culture, Radio, Film and Tourism, and implemented by the Guangzhou Cultural Development Group and the Guangzhou Urban Investment Group. This Cultural Industry Fair will host the Guangzhou Cultural Tourism Industry High-Quality Development Conference, the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) Cultural and Tourism New Business Achievement Exhibition, the Cultural Tourism Equipment Exhibition, the Guangzhou Cultural Finance Summit, the 13th China (Guangzhou) International Performing Arts Fair and the 6th Silk Road International Theater Alliance Guangzhou Annual Meeting, the 27th Guangzhou International Art Fair, the first "Bay Creation" Animation Licensing Conference and other activities. The Guangzhou Cultural Fair takes "the Canton Fair of Culture" as its development direction, takes the high-quality development of cultural and tourism industries as its main axis, highlights the highlights of the integrated development of culture and tourism, science and technology, finance, commerce and trade, and showcases the development achievements of the most advanced digital cultural industries in the Guangdong-Hong Kong-Macao Greater Bay Area in digital cultural creation, digital publishing, ultra-high-definition video and other new formats, builds a new platform for mutual benefit and mutual exchange of cultural and tourism industries in the Guangdong-Hong Kong-Macao Greater Bay Area, and provides strong support for Guangzhou to cultivate a trillion-level cultural and creative industry chain group.
Create new opportunities and make new contributions to the high-quality development of Guangzhou's cultural and tourism industries
The Guangzhou Cultural Fair is a concentrated display of Guangzhou's accelerated realization of new vitality in old cities and the comprehensive strength of urban culture. As an annual cultural industry trading event, after years of cultivation, the internationalization, marketization and professionalization of the Guangzhou Cultural Fair have been continuously improved, and it has become a comprehensive cultural industry trading platform with great influence in China.
Today, the Guangzhou Cultural Fair held its opening ceremony in Area D of the Canton Fair. This cultural exchange fair attracted a large number of well-known cultural high-tech enterprises to participate, providing citizens with more than 100 cool light shows, laser shows, projection shows, stage special effects, multimedia water shows and other on-site experience activities.
This Guangzhou Cultural Exchange Fair will focus on high-quality development, create a comprehensive feast of cultural and tourism exchanges and transactions, digital immersive experience, and top cultural and tourism consumption, and create new opportunities and make new contributions to the high-quality development of Guangzhou's cultural and tourism industries.

The Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) New Culture and Tourism Business Achievements Exhibition
The Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) New Culture and Tourism Business Achievements Exhibition was held in Hall 20.2, Zone D of the Canton Fair Complex from March 9 to 11, with an exhibition area of ​​about 10,000 square meters. Exhibiting companies brought together national-level cultural and technological integration demonstration bases, specialized and new "little giant" enterprises, national cultural export key enterprises, and the first batch of digital publishing boutiques of the State Press and Publication Administration, as well as other national-level cultural and tourism industry platforms or cultural and tourism industry leading enterprises.
This exhibition explores the depth of the integration of "technology + cultural tourism", so that various immersive gameplay and experience are placed in a larger spatial dimension and historical background. For example, Li Tianwen Chuang uses new media technology to generate a flowing particle universe and an abstract picture of the world in real time, from which the experiencer can feel the romance of the Chinese; there is also a large-screen interactive system based on which a beautiful picture of the Lantern Festival in Bianjing is created using real-time rendering.
At this cultural exchange fair, some key high-tech cultural enterprises will bring the latest equipment, which the audience can experience on site. Zhuoyuan Technology will release the core e-sports VR equipment of the "Metaverse E-sports Platform" - the floating cavalry, which will achieve unlimited free competitive battles through national online networking and multi-player interactive PK; Lifeng Culture will present many new consumption and new scenes such as immersive performances, night economy and cultural tourism metaverse in the form of the Metaverse XR dance show short film "Dancing in the New Era of Cultural Tourism" for the first time.
In terms of cultural creativity, the Guangdong Provincial Cultural and Art Industry Association provides immersive stages and VR/AR, light shows, and video show experiences, interpreting new digital cultural development formats such as ultra-high-definition video content, digital intangible cultural heritage art, e-sports games, and trendy animation; Fantuo Digital Innovation brings the latest virtual digital human-related products and cultural relics 3D visualization platform; Manyou Culture exhibits the wonderful works of the "Cai Zhizhong Comic Award Theme Exhibition", interpreting China's excellent traditional classics in a simple and easy-to-understand way in the form of comics.

New formats, new technologies, new products and new applications of the cultural and tourism equipment industry will be displayed in a concentrated manner. The Cultural and Tourism Equipment Exhibition will be held in Hall 19.2, Zone D of the Canton Fair Complex from March 9 to 11, with an exhibition area of ​​about 10,000 square meters. It will focus on displaying new formats, new technologies, new products and new applications of the cultural and tourism equipment industry, including professional audio and video, professional lighting, laser, projection, LED, water show, acoustic products, stage equipment, art works, interactive experience, camping equipment, etc., providing solutions and technical products for theme parks, night travel economy, travel camping, sports events, festivals, rural tourism and other cultural and tourism markets. Among them, the online performance cultural tourism brings the art world of the web3 era to the cultural and tourism fair, and uses the virtual and real combination of metaverse technology to allow the public to cross time and space to obtain a new art experience; Jianye Display Information Technology Co., Ltd. uses cutting-edge LED full-color display screens and OLED transparent screens and laser projector interactive products, integrating advanced technologies such as somatosensory interaction, gesture interaction, and holographic projection design. Guangzhou Cultural Finance Summit discusses the innovative development trend of cultural finance
In recent years, cultural finance has played an important role as a cultural and economic policy tool, a cultural industry market mechanism, or a special financial format. Today, the strategic opportunities for high-quality development of the cultural economy are unprecedented, and the strong potential for technological innovation and technological breakthroughs has accumulated deeply.
The Guangzhou Cultural Finance Summit, one of the series of activities of the Guangzhou Cultural Industry Fair, was held at the Guangzhou Tower on the afternoon of March 9. With the theme of "Culture and the Bay Area, Integration with the World", this summit invited well-known domestic capital giants to deepen the charm of the integration of "culture, finance + technology", continue brand exposure, and create cross-border integration influence; layout publicity matrix, accurately expand the audience of the summit; gather well-known guests to discuss the future development of science and technology culture; focus on forward-looking topics, and share professional insights in multiple dimensions; use the series of financial summits as a cultural industry communication medium to guide and support the transformation and upgrading of local start-up, industrial, and capital-based high-quality cultural and tourism enterprises and projects.
At that time, many domestic authoritative experts and industry representatives will stand at the critical moment of the cross-border integration of cultural finance and technology, discuss the strategic trends of cultural financial innovation and development, share forward-looking thinking on cultural ecological construction, and exchange practical ways to promote the development of the cultural economy market, so as to bring more inspiration for the resonance of culture and finance, and contribute to the high-quality development of the cultural financial industry in the Greater Bay Area and even the whole country.
This performance fair is the first big gathering of the national performing arts industry in 2023
As one of the sub-events of this cultural fair, the 13th China (Guangzhou) International Performing Arts Fair and the 6th Silk Road International Theater Alliance Guangzhou Annual Meeting were held at the Guangzhou Grand Theater from March 6 to 8.
This performance fair was attended by more than 300 performing arts groups, performance alliances, stage performances, tourism performing arts institutions, performing arts technology, performing arts brokerage, performing arts finance, and performing arts creative institutions. 134 member institutions of the Silk Road International Theater Alliance from 45 countries and regions attended online. The theme of this year's Performance Fair is "Welcome the Spring". This is the first big gathering of the national performing arts industry in 2023. It is not only a summary and review of the development of performing arts in the past three years, but also a new start for the development of performing arts.
This year's Performance Fair held the Silk Road International Theater Alliance Guangzhou Forum with the theme of "Our Earth, Common Stage"; the Guangzhou Forum with the theme of "Flower City Welcomes Plum Blossoms, Famous Masters Discuss Inheritance"; and also held the Second Guangdong-Hong Kong-Macao Greater Bay Area Theater Conference; Guangdong-Hong Kong-Macao Greater Bay Area Stage Science and Technology Innovation Forum; Guangzhou Drama Creation Master Class and many other contents. The event explores new ways to develop high-quality performing arts and cultural undertakings in the new stage, and has certain practical guiding significance for domestic theaters, theaters and cultural enterprises to seek reforms and restore confidence.
This year's Performance Fair held the "New Era, New Stage, New Works, New Promotion" for the first time - the 2023 Performing Arts China Performance Market New Products were released, including the Chinese original musical "Turandot", the large-scale original musical "Sanxingdui", the Russian musical "Anna Karenina" (Chinese version), the ballet "Spartacus", the musical "The Phantom of the Opera" (Chinese version), the ballet "White Snake", the acrobatic drama "Swan", the Chinese original musical "The Lion Boy" and other 15 original Chinese works. According to statistics, hundreds of plays participated in the transaction at this performance fair.
Text/Guangzhou Daily All-Media Reporter Mosiqige, Suiwenguangluxuan